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Create rack cards, inserts, mailers and menus that have a personal hand-made look with natural kraft 18pt card stock that stand out from all the rest. Natural kraft card stock is one of our most popular products with its rustic and organic look, yet it communicates a highly sophisticated message to the consumer. Light brown natural kraft 18pt card stock is uncoated and feels natural, evoking an eco-friendly feeling. Random visible marks, specks and subtle fibers create inconsistencies between each and every card, and its these inconsistencies that make this natural kraft 18pt card stock beautiful and special. Naturally, this kraft card stock is made from 30% recycled fibre content.

Natural kraft 18pt rack cards are digitally printed allowing you to design your artwork in unlimited full color and white ink at surprisingly affordable prices. When you print full color artwork on one or both sides directly on the surface of your natural kraft small cards, your colors will appear darker since we are printing on a light brown card stock and not a white card stock. Even though this creates a very desired look for many of our clients, you also have the option to add a spot white ink to your designs. The spot white ink is printed before the full color artwork, giving you the opportunity to not only create white design elements and graphics, but you can also "back-up" your full color artwork. Backing-up parts or all of your artwork results in brighter colors, giving your designs a boost because these elements are printed on top of a spot white layer.

White Ink Is Not Opaque

The white ink used in this print method is not opaque and is somewhat transparent when applied to the Natural Kraft stock. It is not designed as a solid ink, but is more for design elements or to be used as a white backup to brighten the CMYK colours. Please request samples to see examples of the white ink prior to placing your order.

No Rich Black, Use K Only Greys

For best results, don't use rich black on 18pt Natural Kraft stock, as it can cause issues with mis-registration. 100% K will be just fine. If using grey, a black-ink only grey will give also give you best results.

Separate File or Artboard Indicating Spot White Required

For spot white printing we require you supply a separate additional page showing the spot white areas (eg: images, text etc.). For more information on setting up spot white for the 18pt Natural Kraft Cards, you can view our Spot Gloss tutorial as the setup is the same.

Spot White And CMYK Layers May Not Align Perfectly

Tightly registered detail using spot white can cause 'haloing', where the spot white might not exactly align with the CMYK elements. Anywhere that the white and CMYK tightly register and end together should be avoided.

Some Colors Are Hard To Read On This Stock

Some colors are hard to read due to the color of this card stock. Yellow/oranges, med browns and greens are good examples. When in doubt, default to a darker color!

Small Fonts Aren't Good

The minimum recommended text size is 6pt. With any small text, if grey use a Black Ink Only version; if Black, use 100% K to prevent issues with misregistration.

Thin Lines Aren't Good

Anything thinner than a hairline stroke (0.25") - even at 100% K may look choppy when printed due to digital print resolution.

Technical Specifications + Templates

Bleeds: all files must have a 1/8" bleed on each side
Live Area: keep all critical text and artwork 1/8" inside the trim
Colors: supply your files in CMYK color (Pantone/RGB colors will be converted or rejected)
Spot White: Include a separate file/artboard with these elements colored with Pantone Black to denote the special finishing. Alternatively, if you would like to include these elements in the same file, place these elements on a separate layer and colored with a Pantone color (typically Pantone Black) that denotes the Spot White.
Resolution: 300 dpi minimum (400 dpi preferred)
Fonts: fonts must converted to curves/outlines (we do not accept fonts).
Transparencies: flatten all transparencies
Types Of Files We Accept: MAC & PC files from Photoshop (PSD), Illustrator (EPS or AI), CorelDraw (CDR or EPS), Adobe Acrobat PDF, TIFF or JPEG.

Trim SizeFile SizeTemplate
Rack Card4" x 9"4.25" x 9.25"DOWNLOAD
Mega Card4.25" x 11"4.5" x 11.25"DOWNLOAD

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    Print Specifications

    Digitally Printed using Dry Electrostatic Transfer System
    18pt Natural Kraft Card Stock, 100% recycled w/ minimum 30% post-consumer waste
    Full Color Both Sides (4/4) or Full Color One Side (4/0) + spot white ink (optional)

    Natural Kraft Rack Cards 18pt